You would like to read
- Q Cage Fit levels up the fitness game
- Our goal is to transform the lives of people through our physical fitness and psychological wellbeing coaching: Hasti Transformation Fitness Center
- Kolkata witnesses a one of a kind gym in town - Starmark Fitness Studio
- Fitday a One-stop Solution for All Wellness, Nutrition and Fitness Needs
Chennai (Tamil Nadu ) [India], February 23 (ANI/NewsVoir): BH Fitness global leader in fitness equipment signed partnership with Atletico Madrid as the official equipment supplier at Wanda Metropolitano Stadium, Madrid. Under this partnership, BH Fitness will be supplying gym machines and fitness equipment to aid men and women teams and the academy.
Speaking on the importance of this partnership "We are delighted to welcome BH Fitness to the Atletico family. We believe that it is vital for our players to be able to train with the best possible equipment and BH Fitness has helped us to develop new training methods and it is going to provide us with digital solutions designed to improve our high-performance sports facilities".
Pablo Perez de Lazarraga, BH Fitness's CEO, said, "This is a major milestone that aligns our brand with the values of Atletico Madrid. Both of our organisations share an innovative spirit, without losing sight of our roots and our key values: hard work, perseverance and adaptability. The fact that Atletico Madrid's players are training with our machines offers us a great opportunity to show the world the quality of our equipment and digital solutions".
BH Fitness has a consolidated presence in India through its authorized distributor, Acme Fitness, one of the largest fitness equipment distributors in the country. It is among the brand's strategic plans to emulate in India the successful proposal implemented in Europe's top sports clubs and become a leading brand in this sector.
BH Fitness (part of the centenary and iconic BH Group), is a global leader in fitness equipment for both Home and Commercial markets. The company, based in Spain, is present in more than 85 countries through its subsidiaries and dealers, with a consolidated presence in India, catering to gymnasiums, hotels, condominiums, sports clubs and public administrations around the globe, aiding fitness enthusiasts, trainers and gym managers to gain required fitness needs. The brand offers a technological approach, combined with a deep knowledge of the fitness industry.
Established in 1996 ACME Fitness is the pioneer in bringing the best in class fitness solutions to the Indian market. ACME is now present across 22 regions in the country and serving more than 1 lakh clients and most importantly, ACME has collaborated with 12 reputed brands. The brand offers fitness solutions to pan Indian growing community covering home users, corporates, sports clubs, gyms, leading athletes etc. With 24x7 helpline service, customers can reach out to ACME for any queries related to purchase, after-sales service etc.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)
DISCLAIMER
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor
