Sabra Rooting for Guacamole, But Irked at Today's Super Bowl Snack-It Bracket Seeding for Hummus
WHITE PLAINS, N.Y: Did dips get fair play from the Today Super Bowl Snack-It selection committee? Sabra, maker of America's favorite hummus, is crying (plant-based) foul at the Today Super Bowl Snack-It Bracket, irked by the tournament's placement for the versatile plant-based dip.
Sabra contends that while guacamole was appropriately seeded, hummus was shafted when paired with veggies, initially up against chicken wings. While hummus and crudite are clearly a worthy combination, hummus also has a very strong record with other Game Day favorites including wings and nachos. Since Hummus is perfect even on a spoon, it should have been evaluated by the committee on its own.
We suspect the selection committee appreciates the greatness of guacamole, which we applaud, but does not fully value the versatility of hummus as a key player in game day snacking, said Jason Levine, Sabra CMO. We feel that if hummus had been placed solo, or teamed with wings, it would have been more indicative of full season snack results.
Hey, wait, continued Levine, Aren't we all on the same team? We're proud that both hummus and guacamole are in the tournament and we're going to focus on game day now.
Dip into something delicious for game day with inspiration from Sabra Pinterest.
Last year, Sabra debuted its first game day commercial, an epic spot featuring a variety of talent showcasing the unexpected versatility of the plant-based dip as hummus staked its claim as go-to, game-day grub. (PRN/1 day ago) https://www.newkerala.com/business-world-news.php
