Tata Safari launched from INR 14.69 lakh onwards!

Tata Motors is back with the new Safari, their flagship SUV for the Indian market. Built on the same OMEGARC platform that the Harrier is based on, the new Safari is a just a tad bit longer than the Harrier, offers three rows of seating and comes with a modern upmarket cabin.

What Tata Motors has to say about the new Safari

Speaking on the launch of the new Safari, Mr. Guenter Butschek, MD and CEO, Tata Motors said, “The Safari as our new flagship is connecting the aspirations of the discerning and evolved SUV customers. It tops the ‘New Forever’ range of cars and SUVs launched in 2020 and marks another milestone in Tata Motors’ strategic transformation. The new Safari is an impressive endorsement of our stated intend of enhancing presence in the faster growing market segments. Its exceptional build quality and premium finish, power and performance augment the brand’s iconic legacy and amplify the key traits of the ‘New Forever’ range – safety, style, drivability and best-in-class features. We will make the Safari rule the Indian roads once again.”

Mr. Shailesh Chandra, President – Passenger Vehicles Business Unit, Tata Motors, said, “Safari had introduced India to the SUV lifestyle and in its contemporary avatar, the new Safari is in-sync with the multifaceted lifestyles of today’s SUV customer. With its plush interiors, state-of-the-art connectivity and premium features, the Safari not just blends in but ups the lifestyle quotient several notches higher. With the introduction of the ‘Adventure’ persona, customers have more choice to select the Safari that best complements their individual personality to ‘Reclaim Your Life’.”

New Tata Safari – What you need to know

A quick walk around the exteriors of the new Tata Safari showcases a more edgy design with a big front grill, chunky tyres, large windows all around, great headlights and a substantial ground clearance. The build looks robust and the vehicle has a very visible sense of presence even while parked. It is a head turner for sure and it has that modern futuristic look that we first saw on the Harrier. Sharp, edgy, sleek, the new Safari does sport a few subtle changes to the exterior including the revised grille design and then you have the slightly extended body and the characteristic step roof look and rear quarter glass, however the aura of the Harrier still remains and that isn’t really a bad thing is it?

The quality of seats, a commanding driving presence, steering wheel controls and an easy to reach infotainment system contribute greatly to the in-cabin ergonomics. The top model boasts a panoramic sunroof, adding to the bells and whistles the new Safari is loaded with. With three lines of seating and an option of both a six-seater and seven-seater, there is enough space to get a large family in the vehicle. The second row of seats have a track allowing them to be moved forward in case the last row needs more leg space. This attention to in-cabin space ensures that the passengers can travel in comfort for extended periods of time. Each row also has enough storage, AC vents and power outlets to be able to cater to everyone in the vehicle in a convenient manner.

From a feature and technology standpoint there is a definite focus on targeting the next generation of automotive buyers. From connected systems permitting greater control over the vehicle, to the introduction of the now mandatory airbags, braking systems, traction control, hill decent and hill hold; these are all in built now to ensure better safety and a higher degree to control over the vehicle. The infotainment system has been armed with voice commands for a variety of functions in addition to navigation, management of vehicle information and settings. The paired JBL sound system with 9 speakers in the top model trim adds to the rich features this vehicle comes with. Tata’s iRA connected system is part of the package too.

A powerful 170 PS engine with peak torque of 350Nm @ 1750-2500 rpm, ensure the new Safari has plenty of grunt and power on tap to tame all the different types of terrain thrown at it. Both the 6-speed automatic and the 6 speed manual gear transmission options are smooth and refined and they perform effortlessly. The terrain control options along with the city and sport modes enhance the capability of the Tata Safari further, however, the lack of a 4×4 or AWD option currently is a something we are hoping is rectified soon.

The new Safari has been priced well with the range starting from INR 14.69 lakh.

Adventure Persona

Tata has also unveiled an Adventure version of the new Safari that carries a more rugged look. Finished in a Tropical Mist colour and the cabin inspired by the brown of India’s deserts, the Safari Adventure Edition does take the style quotient to a new level. This version also gets R18 black alloys with hints of charcoal grey, a piano black finish on the grille, a Safari mascot on the bonnet and a darker trim to go along with the brown upholstery in the cabin.