Rockstar Energy Drink Unveils New Look and Fresh Hustle in First-Ever Super Bowl Ad
PURCHASE, N.Y: Rockstar Energy Drink is shining a light on hustlers around the world in a new thirty-second advertisement airing during the Super Bowl LV pre-game show.
Featuring Grammy-nominated rapper Lil Baby, the TV spot is the brand's first Super Bowl appearance.
The Spotlight television commercial marks a pivotal moment for Rockstar Energy, which was acquired by PepsiCo last year as it expands in the global, fast-growing energy category. The brand is introducing new creative, fresh packaging, and dialed-up digital components, including brand website and social channels, as well as flavor innovations and new stars joining the Rockstar Energy ambassador family. The portfolio-wide, global visual refresh was created in- house by PepsiCo's Global Design team and features a more modern and timeless star logo.
After its Super Bowl premiere, the Spotlight campaign rolls out on multiple platforms during the first quarter of 2021, with additional activations planned throughout the year.
PepsiCo has always seen the potential of Rockstar Energy as a cultural leader, said Fabiola Torres, PepsiCo Chief Marketing Officer and Senior Vice President of the Energy Category. 2021 will be a pivotal moment for the brand as it deepens its cultural connections in the worlds of music and sports. Super Bowl is just the start of several milestone moments where we'll be reenergizing not only Rockstar Energy's core fans, but also a whole new group of energy drinkers, as we celebrate the journey of those who put in the work. Energy beverages have unlimited potential for us, and this is only the beginning.
ROCKSTAR ENERGY Spotlight
The new Super Bowl ad available HERE showcases Lil Baby illuminated by a bright spotlight. As he shares his journey of how he had to grind to shine, the spotlight catches those around him who also are on their path to stardom, including Rockstar Energy pro skateboarder Chris Joslin, and gaming icon and 100 Thieves founder and CEO, Nadeshot. The spot also features emerging cultural influencers and local heroes - including a barber, tattoo artist, and first responder - showing the importance of hustle at all levels. The spot was created and directed by Goodby, Silverstein & Partners, and Grammy-winning director Dave Meyers.
When Rockstar approached me about this Super Bowl ad, I knew right away that I wanted to be a part of it, said Lil Baby. It's all about the hard work and hustle that it takes to succeed. Some people think I had instant success, but they don't understand how hard I worked. I know what it's like to fall flat and how it feels when your energy is tapped. I still hustle every day to make my music and share it with my fans. Rockstar Energy helps me do that. (PRN/1 day ago) https://www.newkerala.com/us-news.php
