Pic: Chamber International
Sales worth more than £120,000 have been achieved in China during the last four months by a North Yorkshire textile industry supplier after help from Chamber International, which supports UK businesses. Brooksbank Industries, Skipton, which manufactures wool combing machine accessories, mainly aprons and brushes, won 19 new orders, including eight new ones.
Chamber International’s China specialists Matthew Grandage and Michelle Wang advised the firm, the chamber said in a statement. Brooksbank Industries sales and marketing executive, Alexander Field, said: “60 per cent of our exports go to China but we felt we could do better. We needed a new agent to expand our presence and improve our relationship with textile combing mills.”
“Wool combing has been in recession for 18 months, worsened recently due to Covid-19 and, like many others, we have seen declining sales. Finding a new agent and developing a new sales strategy has allowed us to win new orders and create better relationships with our biggest customers, which are mainly near Shanghai, in the Suzhou and Zhangjiagang region,” he said.
Chamber International also managed the design and creation of a new Chinese-language website, built by digital marketing specialists, Regroup China, to make Brooksbank Industries’ brand, product range, and new partnership with Shanghai-based AZ International, which imports high-quality textile machinery and parts to China, more visible and informative for Chinese customers.
Brooksbank Industries was founded in 1870 by Jonathan Brooksbank, great, great grandfather of current managing director Robert Brooksbank.
The business initially made leather consumables for the textile industry before switching, more than 30 years ago, to synthetic aprons and brushes, which are important for the manufacturing of wool fabric for high-end clothing.
The company has customers worldwide and also exports to Thailand, Spain, Poland, the Czech Republic and Uruguay.
Fibre2Fashion News Desk (DS)
Sales worth more than £120,000 have been achieved in China during the last four months by a North Yorkshire textile industry supplier after help from Chamber International, which supports UK businesses. Brooksbank Industries, Skipton, which manufactures wool combing machine accessories, mainly aprons and brushes, won 19 new orders, including eight new ones.