Chai Point enters Instant Tea Market as Work From Home remains strong among millennials
“As white collar professionals with millennial mindset continue to work from home, their consumption of chai is at an all-time high. Launch of instant chai is another way to stay in tandem with the needs of our customers for who chai is a fuel which keeps them going even when working remotely,” Amuleek Singh Bijral, co-founder of Chai Point stated in a press assertion.
The beverage model will retail the moment tea variants in sachet packaging on its DTC platform, shops and marketplaces such as Amazon, Flipkart, and Big Basket. Chai Point’s rival Chaayos already sells immediate tea premix in sachet kind.
India is predominantly a tea ingesting nation. Red Label, Tata Tea and Taj Mahal are the most well-liked packaged tea manufacturers within the nation with the latter two manufacturers providing immediate teas of their huge portfolio.
Chai Point’s foray into the moment tea market additionally comes at a time when the meals service trade has been banking on dwelling deliveries to recuperate the loss in enterprise from low dine-in footfalls amid the pandemic. But specialists had famous that takeaway and deliveries didn’t work nicely for tea cafés as the beverage misplaced its effectiveness on dwelling supply. To enhance gross sales in 2020, Chai Point had additionally widened its meals menu with all-day breakfast choices.
Backed by Paragon Partners, DSG, Eight Roads Ventures and Saama Capital, Chai Point clocks an annual turnover of Rs 190 crore and claims to promote about 3 lakh cups of tea per day. The final spherical wherein Chai Point raised USD 20 million in Series C was led by Paragon Partners. The firm has raised USD 34 million in funds thus far.
