Broadcasters unite for major campaign tackling vaccine hesitancy among ethnic minorities

The ad will run simultaneously on ITV, Channel 4 and Channel 5 as research shows lower vaccine take-up among ethnic minority communities.

by Brittaney Kiefer
#TakeTheVaccine: celebrities appear in video which is estimated to reach 10 million people
#TakeTheVaccine: celebrities appear in video which is estimated to reach 10 million people

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