The briefing note prepared for former Amazon.com Inc's executive Jay Carney, before his meeting with India's ambassador the United States (US) back in 2019 praised Prime Minister Narendra Modi calling him "simple, logical, and straightforward".
The note prepared by the e-commerce giant's employees was readied in the backdrop of the Indian government's just announced foreign direct investment regulations that threatened to disrupt Amazon's business in India.
The documents contained in the note advised Carney on what to say and what not to say during his meeting with Indian ambassador to the US in Washington, D.C.
Comprising a brief appraisal of PM Modi, the document, reviewed by Reuters, revealed, "PM Modi is not an intellectual or an academic but believes that strong administration and governance is the key to running a successful government."
"He is known to like simple, logical, straightforward thinking without excessive academic jargon," it added.
Asked about the description of Modi, Amazon said it was committed to the prime minister's vision for India's digital economy and believes it can help by getting 10 million medium and small businesses online, among other steps.
Both in public and in private meetings, Amit Agarwal, Global SVP and Country Leader for Amazon India emphasised that the company was helping the little guy.
Ahead of a scheduled meeting with India's ambassador to the United States in January 2016, a document was prepared for Agarwal and other executives.
"We are committed to transforming lives of SMBs," or small-and-medium businesses, reads a talking point contained in a draft of the document.