Aggressive pricing and differentiated positioning on safety and design helped the company gain market share, which triggered a significant turnaround of the PV business.
Synopsis
Tata Motors appears to have turned the corner – and is on course to reclaim its podium position in a market dominated by companies from maritime northeast Asia.
Mumbai: Over the past few years, the Koreans appeared to have stolen a march over Tata Motors, and the carmaker from the country’s most diversified conglomerate slid in sales rankings even as burgeoning demand for utility vehicles made India the hottest destination for several global automotive companies.Tata Motors appears to have turned the corner – and is on course to reclaim its podium position in a market dominated by companies from