Land Rover has given the biggest hint yet that it will introduce a pick-up version of the new Defender to rival the Ford Ranger and Volkswagen Amarok.
The firm has previously hinted that an open-backed version of its reborn 4x4 would be “technically possible” but hadn't yet voiced a concrete intention to put such a model into production.
Now, though, Jaguar Land Rover’s executive director of vehicle programmes, Nick Collins, has told Car of the Year that not only is a Defender pick-up feasible but that “there is customer demand” enough to justify one.
Collins confirmed that “there were no structural limitations” to a Defender pick-up and that “you can make a pick-up from a monocoque” – although nearly all mainstream pick-ups are based on vehicles with a separate chassis and body.
“We always said the Defender would be a family,” Collins said, and that while talking about future plans should be “saved for another day”, we should “watch this space” with regards to a pick-up.
An open-backed Defender would be aimed squarely at the hugely popular utilitarian market in the US and the burgeoning pick-up market in Europe. It would also stand to help Land Rover steal some sales from the long-reigning Toyota Land Cruiser in developing markets including South America and Africa.
As previously reported by Autocar, the Defender pick-up will be offered with a choice of petrol and diesel units from the standard Defender line-up and likely offered exclusively in long-wheelbase 110 guise.
Like the Ranger, Nissan Navara and Toyota Hilux, it will likely be offered with a comprehensive selection of trim levels, ranging from cheaper and minimalist utility-spec examples right up to more premium offerings at the top end.
Land Rover has so far introduced 90 and 110 short- and long-wheelbase car variants of the Defender and is currently rolling out ‘hard top’ commercial versions of both.
A Defender 130 with the long wheelbase and an extended rear load bay is also coming, as are plug-in hybrid variants of the long-wheelbase car to supplement the pure-ICE versions.
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It would be great to see a pick-up version of the Defender and I think it would do okay in the US. However, it would have to be built there to avoid the 25% (??) import tax ("chicken tax") on commercial vehicles :(
Who is going to buy it? It will be too expensive. A Defender starts at over £41k. A Toyota Hilux pick-up starts at under £27k. Are they really going to reduce the price by nearly £15k to compete?
I'm surprised they haven't launched one already