Banks eye bigger home loan pie as housing finance companies face challenges

MUMBAI: Standalone mortgage lenders are staring at a profitability squeeze as well as loss of market share as risk wary banks turn aggressive in lending to individuals to buy homes rather than lending to corporates.Lenders led by State Bank of India (SBI) and ICICI Bank have increased focus on home loans especially to salaried individuals as easy liquidity, secured collateral and lower real estate prices have made this segment a good business