Tata Motors’ Subsidiary JLR Pivots Itself Towards An Electric Future: ICICI Securities

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ICICI Securities Report

Tata Motors Ltd.’s key subsidiary Jaguar Land Rover has unveiled its new management strategy (Reimagine), which centres around electrification.

The pillars of the strategy are -

1. Jaguar to be converted into a pure play electric vehicle brand;

2. introduction of six new pure electric models for Land Rover by CY25/26;

3. capex spends limited to approximately £2.5 billion would include investments for electric vehicles and advanced driver assistance systems (ADAS) technologies;

4. collaborate with Tata group, on clean energy, ADAS and software development;

5. financial targets of more than 10% Ebit margins and net debt negative by 2025.

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