Incorporated in 2016, this B2C company is engaged in the business of home healthcare and wellness products. Its diversified portfolio primarily caters to the home-healthcare sector. Nureca's products are classified into five categories, which are as follows:
1. Chronic-device products: Sold under the brand name of 'Dr Trust', products under this category include blood pressure monitors, pulse oximeters, thermometers, nebulisers, self-monitoring glucose devices, humidifiers and steamers.
2. Orthopedic products: Sold under the brand name of 'Dr. Physio', products under this category include rehabilitation products, such as wheelchairs, walkers, lumbar and tailbone supports and physiotherapy electric massager.
3. Mother and child products: Sold under the brand name of 'Trumom', products include breast pumps, bottle sterilisers, bottle warmers, and baby carrycots.
4. Nutrition supplements: Products include fish oil, multivitamins, probiotics, apple cider and vinegar.
5. Lifestyle products: Products include smart weighing scales, aroma diffusers and fitness trackers.
Strengths
- Online presence: The company generates 95 per cent of its revenues by selling its products online on its website drtrust.in, as well as on other third-party e-commerce platforms such as amazon. Buoyed by a high volume of online sales, the company is all set to expand its presence offline, which could be a growth driver for the company. For this, the company has joined hands with Croma, an electronic retailer of the Tata Group.
- Chronic-disease products: Since the onset of COVID-19, there has been a rise in the demand for self-monitoring products, such as pulse oximeter, blood pressure monitors, to name a few. Also, the home-health markets in India and neighbouring countries are expected to grow at a CAGR of 11 per cent as per a report of F&S.
- Asset-light Model: Since the company outsources the manufacturing of its product, it does not need to invest heavily in physical assets, including plants and machinery, land and property. It will enable the company to scale up its business quickly as and when required.
Risks