Twitter-government standoff: Companies may drop Twitter advertisements
As per industry estimates, Twitter’s share is estimated to be less than 5% in India’s digital advertising market.
Synopsis
Fact checkers said Twitter has scored a “self-goal” of sorts in the stand-off with the government, which has accused the platform of helping spread fake news and objectionable content.
New Delhi | Mumbai: Brands are sitting on the fence watching how the Twitter-government standoff plays out, but some may pull back ads from the platform in the coming days fearing backlash amid sustained pressure on it to take down provocative posts and accounts, brand experts and advertisers said.Fact checkers said Twitter has scored a “self-goal” of sorts in the stand-off with the government, which has accused the platform of helping spread