Pic: Texworld Evolution Paris
Messe Frankfurt has announced that Texworld Evolution Paris - Le Showroom has ended on a successful note. In one week, under exceptional circumstances, buyers exchanged 3,235 requests for collection projects or orders. The innovative fashion event took place from February 1-5, 2021, in the heart of Paris, at an exclusive venue: the Atelier Richelieu.
More than 500 buyers and professionals from the fashion, textile, and clothing industries came to physically discover more than 2,500 samples selected by the Messe Frankfurt team, from 75 international manufacturers from about ten countries, in optimal comfort, and safety conditions. Visitors were able to discover the Spring-Summer 2022 trends, touch the selected samples and establish direct communication with the participating manufacturers. A total of 3,235 queries were sent out during the showroom with requests for information, quotations as well as orders, according to Messe Frankfurt.
The unique business solution devised by Messe Frankfurt France has won over buyers from major ready-to-wear brands, start-ups and many fashion designers to whom it has brought a breath of creative inspiration while offering a real place to talk business.
The selection displayed in the showroom will remain available online on the digital sourcing platform developed by Messe Frankfurt France with its partner, Foursource. This digital connecting solution allows textile and clothing manufacturers to present their collections to international buyers. The latter benefit from a specific section to define their queries (matchmaking, definition of needs), submit requests for samples and quotations and finally build their collection based on selective factors designed for the textile world; country, minimum quantities, type of service, certificates, Messe Frankfurt said
“The undeniable success of this event confirms our choice, which was not easy to make, to offer a credible physical alternative solution, with a personalised welcome around carefully selected products. This exhibition is to be held for the first time in Paris, Porte de Versailles. If the restrictions are still in force, we will in any case propose an alternative to the fashion industry, whose format and concept may evolve on the basis of this initial feedback,” Frédéric Bougeard, president of Messe Frankfurt France said in a press release.
Fibre2Fashion News Desk (GK)
Messe Frankfurt has announced that Texworld Evolution Paris - Le Showroom has ended on a successful note. In one week, under exceptional circumstances, buyers exchanged 3,235 requests for collection projects or orders. The innovative fashion event took place from February 1-5, 2021, in the heart of Paris, at an exclusive venue: the Atelier Richelieu.