© The Loom Art
Fashion
Handwoven, organic or low-waste doesn't equal drab anymore
In order to popularise better fashion consumption habits, it's imperative that conscious clothing doesn't burn a whole in our pockets. Yes, it's true that sustainable manufacturing leads to higher prices, but consumers are increasingly looking for conscious options, according to a McKinsey survey. Once associated with words like bohemian, dull or unimaginative, emerging designers are changing the course of sustainable fashion by injecting colour, whimsy and wearability in their designs. So what's the easiest way to start shopping better? It might be as simple as supporting labels that source locally, upcycle their waste and use traditional weaving and embroidery techniques.
In fact, online marketplaces such as Ikkivi house only labels that check at least some of these boxes: hand-crafted, organic, vegan, fair, traditional techniques and minimal waste. Explore homegrown conscious labels, shop by values or discover vintage pieces—the concept store will inspire you to second guess your fast fashion impulses.
Both labels Sui and Core offer structured jackets made from Tencel—one floral hand-block printed with azo-free dyes and the other clean-cut that produced minimal waste. For movement, look to Urth's kaftan-style jumpsuit, Nicobar's 100 per cent cotton printed wrap midi, or soft pink monochrome skirt set by Vanaras that is made from biodegradable textiles in small batches. That's not it—find preppy blouses, slip dresses and soft knit cardigans to build your conscious wardrobe now.
Co-ord set, Vanaras, Rs 6,000
Jumpsuit, Urth, Rs 3,600
Blazer, Core, Rs 8,150
Dress, Summer House, Rs 5,000
Dress, Nicobar, Rs 6,500
Top, Buna, Rs 6,800
Cardigan, H&M Conscious, Rs 3,000
Dress, Dressfolk, Rs 3,500
Shirt, The Loom Art, Rs 7,500
Jacket, Sui, Rs 7,500
These floral pieces will help you get through spring in style