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PVH has announced that Stefan Larsson has formally become the company’s chief executive officer and joined its board of directors, completing a previously announced transition plan. PVH’s former CEO, Manny Chirico, will continue in his role as chairman of the board of directors. PVH is one of the most admired fashion and lifestyle companies in the world.
The company communicated in September 2020 this evolution in leadership to ensure a seamless and orderly transfer of the chief executive officer’s role. Together, Larsson and Chirico developed near-term actions and long-term strategies that will continue to leverage the power of PVH by remaining focused on the company’s core strengths, connecting them to where the consumer is going, and driving brand relevance and high performance to deliver long-term sustainable growth, according to a press release by PVH.
Larsson was first hired in June 2019 in the role of president. He has since led the company’s regional teams and branded businesses, including Calvin Klein and Tommy Hilfiger, as they have navigated through the global COVID-19 pandemic, while steering PVH toward an accelerated recovery, according to PVH.
“This is a deeply humbling and exciting opportunity. I am honoured to become CEO to build upon the industry-leading business and values-driven organisation that Manny has shaped during his 15 years as CEO, and continue the exceptional people-first culture and purposeful commitment to corporate responsibility that he has championed at PVH. My focus is on building upon the core strengths that brought us here and connecting them closer to where the consumer is going than any time before, which will form the foundation to successfully deliver our next chapter of growth,” Larsson said in a PVH press release.
“Leading PVH has been my proudest professional accomplishment. Not only have we grown our performance and solidified our reputation in our industry, but we have done it in a way we can all be proud of, striving to do the right thing. Given Larsson’s global experience, consumer focus and high-performance track record, I have full confidence in his leadership, team-focused mind-set and strategic vision for sustainable growth to further realise the full power of PVH,” Chirico said.
Fibre2Fashion News Desk (GK)
PVH has announced that Stefan Larsson has formally become the company's chief executive officer and joined its board of directors, completing a previously announced transition plan. PVH's former CEO, Manny Chirico, will continue in his role as chairman of the board of directors. PVH is one of the most admired fashion and lifestyle companies in the world.