NEW DELHI: In line with its vision to create a digitally one nation and connect Bharat with India through financial empowerment at the last mile, PayNearby has unveiled its new brand identity. The company introduced its new brand logo and brand slogan, Zidd Aage Badhne Ki.
The new brand logo consists of two key elements – an arrow symbolising growth and prosperity and the location pin denoting PayNearby’s reach across the country, to everyone everywhere. The corporate logo thus represents the company’s vision of growth while its brand narrative Zidd Aage Badhne Ki reiterates its commitment to empowering the last mile through its retail network.
PayNearby founder, MD & CEO Anand Kumar Bajaj said, “When we started our journey, little did we know that we would make such a big difference in the lives of our countrymen at the last mile. It is this determination and passion to move ahead towards our goal that has made this possible. And, this journey would not have been imaginable without our Digital Pradhans, who have time and again selflessly come to the aid of the banking sector to serve the masses including the migrants and rural population by offering seamless digital and banking services, even in these tough times. The remarkable work done by our retailers and our 650+ colleagues at PayNearby, over the last four years has made PayNearby synonymous with financial inclusion in the country.”
PayNearby’s new logo represents the company’s commitment to drive change and innovation to connect Bharat with India and to empower every retailer, thereby taking digital and banking services to every nook and corner of the country, Bajaj added.
With over 15 lakh retail touch points across 17,300 PIN codes in India, servicing close to 12 crore Indians on a range of products and services, PayNearby now aims to aggressively upscale its retail network from the existing 15 lakhs to over 50 lakhs in the near future.