10 February 2021: Trusted by 15 lakhs+ women for beauty services, Urban Company (formerly Urban Clap) – India and the UAE’s largest tech-enabled home services marketplace – today celebrates completion of 1 year since the launch of roll-on waxing technology on the platform. The company also announced that it’s 11th edition of ‘Salon Spree’, Urban Company’s flagship beauty services sale event, will continue until 21st February 2021 offering great discounts and deals to consumers across the country.
Urban Company reported over 50% of deliveries for waxing services were enabled by roll-on waxing technology, with increased demand during the pandemic as women became more conscious about hygiene. The demand for roll-on waxing has emerged from Tier-1 metro cities including Delhi, Mumbai, and Bengaluru, apart from Tier 2 cities such as Jaipur and Chandigarh. Consumers have shown a shift in preference to the company’s roll-on waxing technology considering the technique is low-pain, less messy and prioritizes hygiene.
Rahul Deorah, VP Marketing – Urban Company said: “While people have begun venturing out of their homes, the comfort of getting salon services at home has emerged as a pan-India trend. It’s been a year since the launch of Roll-on waxing technology, and we are overwhelmed with the response we have received. In the last eight months, 3 in 5 women have booked a roll-on waxing service at home. This has further strengthened our belief that innovation and technology when married with services lead to delightful experiences and happy consumers.”