There's no sustainable biz model for media worldwide: Axate's Dominic Young

Covid has proven the vulnerability of ad revenues. The problem with subscription is that it requires readers to make a commitment, says Young

Topics
Publishers | News Corp | online media

Vanita Kohli-Khandekar 

Dominic Young, 52, has spent most his professional life with publishing companies (News International, News Corp). Two years ago he founded and launched Axate, a casual payment tool that is helping publishers in the UK switch to paid subscriptions.

Since the Indian publishing industry is getting serious about subscription revenues, Vanita Kohli-Khandekar spoke to Young in London via Zoom. Edited excerpts: What is Axate all about? Axate is a way to pay for online media. Once you’ve registered and uploaded some money to your Axate “wallet”, you can use it to pay per ...

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Wed, February 10 2021. 06:10 IST
RECOMMENDED FOR YOU
.