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Published on : Wednesday, February 10, 2021
Best Western Hotels & Resorts recently announced that its award-winning Best Western Rewards (BWR®) program has decided to cut its Elite Status eligibility qualifications in half for 2021 in order to allow travelers worldwide to earn Elite Status with just five nights, three stays or 5,000 points. In addition, the reduction in thresholds applies to each BWR Elite Status tiermaking it easier than ever for guests to climb the loyalty ladder. Elite Status members receive elite rewards including 500 bonus points, as well as up to 50% bonus points each and every time they stay.
The benefits come along with the perks already available for being a member of one of the richest programs in the industry. Best Western Hotels & Resorts is the only major hotel chain that offers a loyalty program whose reward points do not expire and hence travelers does not lose their point even if their plans get disrupted. Members can also earn gift cards redeemable with popular shopping and airline partners; access special rates; and earn points with each stay that can be redeemed for free nights at any Best Western-branded hotel worldwide, with no blackout dates.
BWR rebranded its tagline to “Because We Care About Rewarding You” to highlight how its perks are driven by Best Western’s foundational commitment of caring for guests. BWR’s Elite Status eligibility reduction is the latest example of how the brand is showcasing this commitment. Also inspired by the brand’s caring spirit, Best Western Hotels & Resorts was the first in the industry to extend loyalty status to its BWR members whose travel plans have been greatly impacted by travel restrictions and cancellations resulting from the COVID-19 pandemic. Additionally, the company launched an industry-leading cleaning program, “We Care CleanSM”, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western-branded hotels across North America and Asia-Pacific.
Dorothy Dowling, Senior Vice President and Chief Marketing Officer, Best Western Hotels & Resorts said in a statement that as the world embraces 2021 with a renewed sense of hope, Best Western is pleased to help guests rediscover the power of travel and reward them along the way. She also mentioned that caring is in the DNA of Best Western, and said that she is immensely proud that the company can demonstrate the spirit of caring by taking steps to reward loyal guests. She shared that by reducing the Elite Status eligibility qualifications, guests now have the opportunity to earn greater perks with fewer stays and with valuable offers as this one, the company will look forward to reigniting the magic of travel while helping guests save big this year.
Best Western Hotels & Resorts has transformed into a vibrant hospitality company with 18 distinct brand offerings across every market segment from economy to luxury. In recent years, the company has revitalized its properties across North America as owners invested a staggering $2 billion in property improvements and renovations. Best Western’s commitment to innovation and improvement has enabled the company to achieve record RevPAR Index, unrivaled industry recognition and unprecedented guest satisfaction.