By Our Staff

Inox announces a pan-India cinema advertising deal with Manyavar.  Manyavar would look to promote its entire range of men’s ethnic fashion wear.

Said Anand Vishal, Chief Sales & Revenue Officer, Inox Leisure Ltd: “As a top national brand in the ethnic wear category, Manyavar, generates an awe in the audience with its exquisitely designed products. It is a matter of privilege for us to be a major part of their campaign and delivering every detail to our audience. The deal not only underlines our strong relationship with Manyavar, but also reflects the tremendous audience visibility we fetch for them from the right target groups. With seating guidelines relaxed, an enthralling line up of movies in sight and audience apprehensions settling down, FY22 will be a landmark year for cinema advertising. We are committed to provide the best ROIs to Manyavar and all our advertisers.”

Added Ravi Modi, Managing Director, Vedant Fashion: “Manyavar is a brand which denotes celebrations, much like cinemas, where the environment is essentially of celebratory nature as family audiences turn up to celebrate special occasions. This unique and significant synergy excites us, and therefore we assign a very high priority to cinema as an advertising medium. Our association of more than 5 years with INOX has been one, which is underlined by reliability, transparency and quality of communications, and we are committed to strengthen it further. We strongly believe that we will start witnessing the same level of excitement and exuberance in the cinema lobbies across the country very soon.”