According to BBC, Taylor Swift is being sued by a US theme park called Evermore, which says the star’s latest album has infringed its trademark by using the same name. The theme park’s owners said Swift’s Evermore release had caused confusion about whether the two were linked.
In a lawsuit filed against the singer, the Utah venue said there was a “dramatic departure from typical levels” of traffic on its website in the week after the album’s release.
In a letter filed in a US District Court in Utah, Swift’s lawyers stated that “there is no basis” for the claim. “Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms. Swift’s album release creates a ‘marketing opportunity’ for your client’s troubled theme park,” they wrote in the letter. The letter also added that the claim was “frivolous and irresponsible”.
The theme park owners, however, are seeking millions of dollars in damages, and they also claim that the trademark for the name belongs to them and that Swift violated it when she started selling album-related merchandise.
According to the news corporation, the owners said they had spent millions of dollars on the attraction, which opened in 2018. In December, the owners wrote to Swift’s legal team, informing them that they were open to discussing reasonable terms for the discontinuation of Swift’s trademark.
Evermore, which was released on 10 December, was Swift’s second surprise album of 2020 and was described as a sister album to Folklore, which came out in July. Both albums were critical and commercial successes, topping charts around the world, including in the UK and the US.