Hyundai dealers weathered a difficult year for the U.S. auto market, with brand sales falling 9.7 percent. That outperformed the market overall and came with surprising gains in retail market share and dealer profitability.
The brand's performance benefited from some decisive moves by the manufacturer to provide dealers with financial support and generous vehicle incentives, as well as from a growing product portfolio.
For 2021, that game plan should help retailers post solid volume gains, with a new generation of the Tucson compact crossover coming to the biggest nonpickup segment in America. The highly anticipated Santa Cruz lifestyle pickup will also launch in 2021, as will the Ioniq 5 electric crossover, the first vehicle in the new Ioniq electric subbrand, with three models announced so far.
