We know what content our user base looks for: BookMyShow's Ashish Saksena

BookMyShow Stream is strategic in the sense that it is an extension of the cinema business, says Saksena

Topics
BookMyShow | OTT platforms

Vanita Kohli-Khandekar 

BookMyShow Stream debuts this week, joining the likes of Netflix and MX Player, in a market crowded with 60-odd video apps. In a year that has devastated the movie business, it seems logical for India’s largest movie ticketing site to venture into streaming.

Where does the Rs 619-crore firm that sold over 200 million tickets annually (before the pandemic) sit in India’s hyper-competitive OTT market? Vanita Kohli-Khandekar spoke to Ashish Saksena, chief operating officer(COO), cinemas, BookMyShow. Edited excerpts: Why a streaming app? BookMyShow Stream is strategic in ...

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First Published: Sat, February 06 2021. 06:10 IST
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