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Business News›Industry›Cons. Products›Food›Boutique ice cream makers seeing a windfall as they increase engagement with consumers directly

Boutique ice cream makers seeing a windfall as they increase engagement with consumers directly

Boutique ice cream makers seeing a windfall as they increase engagement with consumers directly
Boutique ice cream makers seeing a windfall as they increase engagement with consumers directly
The brand uses palm jaggery, which has a low glycemic index and dates to sweeten their ice creams and coconut milk as the base.

Synopsis

Luckily, the winds turned favourable in August. The business not only went direct-to-ice cream gourmands via its own website but also started selling through more than 100 retail stores. Emoi even found its way into BigBasket, 24Seven and several other big-ticket frozen food aisles.

Anant Verma was faced with tough choices when the pandemic hit his three-year-old premium ice cream business, Emoi, in Delhi. He had to find more customers for the creamy, gelato-style ice creams or wind down.Luckily, the winds turned favourable in August. The business not only went direct-to-ice cream gourmands via its own website but also started selling through more than 100 retail stores. Emoi even found its way into BigBasket, 24Seven and
BY
ET Bureau
10 mins read
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