History will record the Government’s greatest comms failures over COVID-19

The last year will forever be known for the ‘C’ word; for me, in the UK’s particularly tragic case, it’s also about communications and the three Cs: clarity, consistency and credibility.

by Alan Twigg
The government has ignored the fundamentals of comms during the pandemic, argues Alan Twigg
The government has ignored the fundamentals of comms during the pandemic, argues Alan Twigg

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