Jeff Bezos Doesn’t Have Time to Be CEO of Amazon

Plus: The shelf life of a tech executive, innovation in the Covid era, and a green new emailer.
Jeff Bezos
Photograph: Anindito Mukherjee/Bloomberg/Getty Images

Hi, folks. On Tuesday, the groundhog streamed some video and decided to sell his life rights for a flick about his annual habit. Should we tell him there’s already been two movies and a show about this? Even worse, the sort-of sequel just got a Golden Globe nom.

The Plain View

When I heard this week that Jeff Bezos is stepping down as CEO of Amazon—the trillion-dollar ecommerce and cloud computing behemoth that made him one of the world’s richest humans—I thought back to a conversation we had in July 2018, on a stifling hot summer’s day in West Texas. I had come to visit the launch facility of Blue Origin, a non-Amazon space exploration project to which he devoted one day a week. Bezos told me that the tremendous personal resources he had amassed liberated him. “I won't spend any time in my life working on anything I don't think is important,” he told me. “I'm just not going to. I don't need to.”

Like not watching sitcoms? I wondered.

“No, I'll do hobbies. I'll see movies. I'm talking about work. I'm not going to work on something that I don't think is improving civilization. I think The Washington Post does that, I think Amazon does that, and I think Blue Origin does that. And I'm not going to put productive energy into anything that doesn't improve civilization. Why would I? What would I be trying to do?”

That conversation helps to frame the decision he made this week to extricate himself from the prosaic responsibilities of chief executive officer—which in 2021 will probably include depositions, Congressional testimony, and lobbying to prove that Amazon is not an anticompetitive predator. Instead, he’ll take on the fuzzier duties of executive chair. Even back in 2018, he had delegated day-to-day operations of Amazon to two junior CEOs, one of the company’s retail and one of its web services division. (The retail czar, Jeff Wilke, retired, while the head of Amazon Web Services, Andy Jassy, will be Bezos’s successor.) Only when the company confronted the Covid crisis last year did Bezos return to a more hands-on role, like one of his reusable Blue Origin rocket ships coming back to the launch pad. But clearly, he was not tempted to stay there.

These transitions are inevitable. I have spent time with the founders of all the Big Tech companies. In their hearts, they all seem to believe they are still idealists. They dismiss the charges that they are society-destroying monsters as noise. Only hard data convinces them that their companies are being destructive, and when that happens, they course-correct rather than tearing things apart and starting from scratch. But there is no escaping one fact: The giant public companies they built are no longer dream factories but hard-edged businesses, optimized for profit and serving shareholders who push for even bigger yields. While it’s sometimes good sport for these founders to crush competitors, the real excitement still comes from building things, tapping once again into the exhilaration that came when their original ideas took flight. But it gets harder to do that when you are in charge of one of the pillars of the economy.

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In Amazon’s case, the company runs on what people refer to internally as the flywheel. The idea is that every aspect of the company accelerates the growth of every other aspect. Its efforts in AI, for instance, power Alexa devices, which allow people to more easily buy products from Amazon, which provides the volume to lower shipping rates, which makes Amazon Prime more effective and funds the movies for Amazon Studios. As executive chair focusing on long-term projects, Bezos will work on more new initiatives to integrate into this process. But as he noted in his letter to employees, he will now also be able to spend more time on projects outside the flywheel, like his nonprofits (the Day One Fund and the Bezos Earth Fund), The Washington Post, and Blue Origin, which he told me was his most important project of all.

On that same July day I interviewed him, Bezos took me on a trip a few miles north of his launch pad to a mountain that he owns. He had funded a project that drilled deep into the 6,000-foot peak to construct a self-perpetuating clock designed to last 10,000 years. The Millennium Clock, originally conceived by scientist Danny Hillis, is meant to direct our thoughts towards long-term thinking. But as I toured the construction with Bezos, I realized that the awesome temporal horizon of this venture will also force visitors to confront their own fragile claim to time.

Bezos, 57 years old, does not want to spend time defending Amazon’s flywheel to senators. To use his own words from that summer conversation: I’m just not going to. I don’t need to.

The day after, we watched a Blue Origin rocket successfully cross the Karman line and safely land on its pad. At the time, Bezos was confidently predicting that Blue would send human customers on a wild suborbital sortie in the next year or so. That hasn’t happened yet, and another prediction he made to me that summer, that Blue Origin would land a vehicle on the moon in 2023, seems unlikely. Now, freed of Amazon CEO duties, Bezos will have more time to speed up those projects. He’s very consciously on the clock. But then, we all are.

Time Travel

I have written about Bezos for Newsweek and WIRED more times than I can count. But almost 10 years after this exchange appeared in a WIRED cover story about Bezos and the Kindle Fire it still stands out:

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Steven Levy: Speaking of longevity, you’re still relatively young, but you’ve been at this for a long time. A lot of the other big tech CEOs from your generation aren’t around anymore.

Jeff Bezos: Don’t worry, they’ll make more.

Levy: What’s the right shelf life for a CEO?

Bezos: It’s variable. I like invention. For me, it feels like the rate of change on the internet today is even greater than it was in 1995. It’s hard for me to imagine a more exciting arena in which to invent. And so it’s pretty easy to wake up excited.

Ask Me One Thing

Wim asks, “What do you see as the most exciting or important innovations generated by the pandemic? I am aware of accelerated adoption of innovations (e.g., Zoom, telemedicine) that existed before Covid-19, but few brand-new ones (except mRNA vaccines of course).”

Good question, Wim. I agree that that, so far, we haven’t seen standout products emerge from the pandemic itself (besides, as you note, in vaccine tech). Maybe some geniuses have indeed created them and they haven’t hit the pipeline yet. But I wouldn’t underestimate the accelerated adoption of certain products and trends that existed before we all retreated to our shelters. I regard their aggregate usage as an innovation in and of itself. Our attitude toward home delivery, travel, and digital connection has changed in ways that will survive even when (and I desperately hope it’s when and not if) the virus is tamed. As for now, the only way you will take my ring light from me is to pry it from my cold dead hands.

You can submit questions to mail@wired.com. Write ASK LEVY in the subject line.

End Times Chronicle

Scientists have trained spinach to send email. I got one yesterday: “Help, I am trapped in a quiche!”

Last but Not Least

The aforementioned Bezos Earth Fund has been doggedly reticent about its activities. Here are some suggestions for its founder.

Not stressed out enough these days? Read WIRED’s gripping and disturbing serialization of a novel describing a war with China in 2034.

George Carlin famously identified the seven words you can’t say. But AI systems draw from a list of 402 verboten terms for your sanitization needs. Plus one emoji. Darn it.

Everything I learned about life I learned from The Sims. Apologies to kindergarten.

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