Dance legend and actress Debbie Allen is stepping up for Type 2 diabetes in Bayer’s campaign to raise awareness about its connection to kidney disease.
Allen, who was recently diagnosed with pre-diabetes, joins the “Are You the 33%?” campaign launched last March by Bayer and the National Kidney Foundation. The 33% in the title refers to the one-third of people with Type 2 diabetes at risk of developing chronic kidney disease.
The campaign encourages people with Type 2 to go to MinuteForYourKidneys.org to complete a short risk assessment to determine whether they may be in the 33%.
Allen's pre-diabetes diagnosis comes after years of exercise dancing and a careful diet. But she also has a family history of diabetes that includes her father and grandfather, along with aunts and uncles.
While kidney disease goes hand-in-hand with Type 2 diabetes, it’s not a well-known association. The only way to test for signs of chronic kidney disease is with blood or urine tests. If left untreated, chronic kidney disease can lead to dialysis, kidney transplant and heart problems.
As part of the campaign, the National Kidney Foundation will host a virtual fireside chat with Allen and a patient living with Type 2 diabetes and chronic kidney disease—along with the foundation's chief medical officer, Joseph Vassalotti, M.D.—on March 11.
In January, Bayer nabbed an FDA priority review for finerenone to treat patients with chronic kidney disease and Type 2 diabetes.
At AHA in November, Bayer reported positive phase 3 data showing finerenone reduced risk of heart attack, stroke and heart failure among trial participants with chronic kidney disease and Type 2 diabetes—two of the leading causes of death among those patients.
Finerone is pegged as a potential blockbuster for Bayer and would mark the pharma’s return to the U.S. cardiovascular arena. At JPM last month, Bayer pharma chief Stefan Oelrich said the creation of a new marketing and sales group for the med is “well underway.”
If it wins approval, Bayer will join other meds angling for Type 2 patients with chronic kidney disease. Johnson & Johnson's Invokana, for one, recently won approval to treat diabetic kidney disease, while fellow SGLT2 inhibitor Farxiga, from AstraZeneca, is awaiting an FDA decision to treat CKD in patients regardless of whether they have diabetes.