Vancouver, British Columbia, Feb. 04, 2021 (GLOBE NEWSWIRE) -- The global healthcare CRM (Customer Relationship Management) market is expected to reach a market size of USD 26.35 Billion by 2027 at a CAGR of 13.8%, over the forecast period, according to latest analysis by Emergen Research. The global healthcare CRM market revenue is expected to increase substantially in the near future due to rising demand to improve patient experience and increasing demand for more effective marketing campaign solutions in the healthcare industry. Furthermore, increasing government initiatives to improve healthcare services in developed as well as developing countries is another factor expected to continue to support growth of the global healthcare CRM market during the forecast period.

However, complexities associated with the development of CRM systems is a key factor expected to restrain growth of the global healthcare CRM market to a significant extent during the forecast period.

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Key Highlights of Report

In January 2020, Influence Health, Inc. was acquired by Healthgrades Operating Company Inc. The deal will improve Healthgrades' capability to provide the widest range of digital innovations to customers of its collective deployed health system, covering over 1,500 hospitals, by enhancing Healthgrades' services of web applications, listings, and brand management. The deal is also expected to strengthen Healthgrades' presence as the leading supplier of CRM in the healthcare industry and improve the company’s capability to build robust online services that can be seamlessly incorporated into the Healthgrades' CRM system.
The services segment revenue is expected to expand at a CAGR of 13.6% during the forecast period, and can be attributed to increasing adoption due to ability of healthcare CRM as a service providing greater functionality, flexibility, and safety to enterprises.
Benefits of deploying on-premises CRM applications such as systematic controls across all systems and processes are driving increasing deployment of on-premises solutions, which in turn is expected to continue to drive revenue growth of the on-premises segment.
During the forecast period, the analytical CRM segment is expected to witness robust growth owing to advantages of analytical CRM including higher lead conversation rates, more efficient consumer research while initiating a campaign, highly accurate financial estimates and planning, and improved customer support by efficient and precise addressing of issues.
The report module segment is expected to register substantial revenue growth and this can be attributed to advantages of healthcare CRM resulting in high deployment an use in the healthcare industry.
Due to increasing government support for healthcare organizations to improve patient outcomes and patient management solutions and deliver high-quality treatment to patients and patient families, the Asia Pacific market is expected to witness rapid growth during the forecast period.
Key market participants include Microsoft Corporation, Accenture plc, Oracle Corporation, SugarCRM Inc., Infor, Inc., Healthgrades Operating Company Inc., SAP SE, Cerner Corporation, Amdocs Ltd., and Salesforce.com, Inc.

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Emergen Research has segmented the global healthcare CRM market based on component, deployment, solution, application, end-use, and region.

Component Outlook (Revenue, USD Billion; 2017–2027)
- Services
- Software
Deployment Outlook (Revenue, USD Billion; 2017–2027)
- Cloud-based
- On-premises
Solution Outlook (Revenue, USD Billion; 2017–2027)
- Analytical CRM
- Operational CRM
- Collaborative CRM
Application Outlook (Revenue, USD Billion; 2017–2027)
- Patient Management
- Report Module
- Communication Module
- Task Management
End-use Outlook (Revenue, USD Billion; 2017–2027)
- Healthcare Payers
- Healthcare Providers

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Regional Outlook (Revenue, USD Billion; 2017–2027)
- North America
  1. U.S.
  2. Canada
  3. Mexico
- Europe
  1. Germany
  2. U.K.
  3. France
  4. BENELUX
  5. Rest of Europe
- Asia Pacific
  1. China
  2. Japan
  3. South Korea
  4. India
  5. Rest of APAC
- Latin America
  1. Brazil
  2. Rest of LATAM
- Middle East & Africa
  1. Saudi Arabia
  2. UAE
  3. Rest of MEA

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About Emergen Research

Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyze consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.

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