Getty ImagesNEW DELHI: Advertising volume on television grew 23% in the month of January 2021 in comparison to January 2020, according to data released by Broadcast Audience Research Council India (BARC).
"At an overall level there is uplift of 23% in Ad Volumes in January (Wk 1-4) 2021 Vs 2020; its highest in past 3 years," the report said.
The ad volumes in January 2021 grew 19% when compared to the same period in 2019.
While the growth in ad volumes is seen across genres kids' channels have witnessed jighest growth rate of 35% followed by music channels which have grown 31% and movies which have grown 28%, BARC India said.
The data excludes spots placed by association, social ads and cultural organisation, ads by NGOs and fillers, it added.
"At an overall level there is uplift of 23% in Ad Volumes in January (Wk 1-4) 2021 Vs 2020; its highest in past 3 years," the report said.
The ad volumes in January 2021 grew 19% when compared to the same period in 2019.
While the growth in ad volumes is seen across genres kids' channels have witnessed jighest growth rate of 35% followed by music channels which have grown 31% and movies which have grown 28%, BARC India said.
The data excludes spots placed by association, social ads and cultural organisation, ads by NGOs and fillers, it added.
Read More News on
Download The Economic Times News App to get Daily Market Updates & Live Business News.