Bridgestone halves gap with Michelin in 2021 Brand Finance Global 500

Brand Finance normally releases its tyre brand ranking in March, but the analysts’ list of the top 500 brands in the world gives us a preview of what we will see in roughly a month’s time. Published at the end of January 2021, the latest Brand Finance ranks companies according to their brand’s strength and monetary value. Michelin and Bridgestone are the only two tyre brands in the top 500 and it is clear that the competition between the two continues to heat up.