Guess we would be the first to cry ourselves hoarse if there was indeed an adbreak in the Budget speech, but be that as it may, we asked the question. Here’s the Feb 1 edition of Das ka Dum. Read on…

If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar.

Q. Do you think there should be a ’scheduled strategic timeout’ in the Budget speech. Allow for some rest for the Finance Minister, advertising opportunities for the broadcaster, airtime for commentators. Can actually help boost the media economy?

A. The Union Budget deserves both sanctity and gravitas. Its image ought not to be besmirched by a filmy interval or an advertisement break. A good Budget itself can boost the media economy and a ritual break need not necessarily usher in the same.