by A website is one of the most important sources to put your business online. It not only elevates the profitability of your company but also helps in brand building. It also helps your business to grow and prosper. But wait! What aspect of a website proves to be helpful for your online business? The answer is – organic traffic.
A website without traffic is as good as no website at all. As per a recent survey, 90.63% of content online does not get traffic from Google! If you are one of those, you sure are wondering why your website is not getting the desired traffic. Before diving into the reason, let us first understand…
What is website traffic?
Website traffic, simply put, is the reason behind your site getting visitors. When a search engine pops up your name as a result of a certain keyword searched for, the person looking up for it visits your website. More the number of visitors to your website, more the opportunities for your business to grow.
Topically speaking, website traffic is generally of four types – paid traffic, organic traffic, referral traffic, and social media traffic. Although all of these types of traffic are equally important and sought after, organic or unpaid traffic is the most important and the real indicator of how well a business is doing online.
However, as per the above statistics, it is clearly visible that nowadays with an upsurge in the number of websites on the internet, most of the content uploaded fails to receive organic traffic. There could be various reasons behind that, including:
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Your SEO tactics are poor
One of the most probable reasons why your website has been unsuccessful in gaining traffic. SEO or Search Engine Optimization is the flag-bearer of organic traffic.
For most online businesses, especially small businesses, SEO is the prime source of getting visitors. To achieve organic traffic, you need to reach out to more and more of your target audience. And in the world of internet and web crawlers, you just cannot do so without optimum usage of SEO tactics.
If your company adopts proper SEO tactics, there is just no stopping it from appearing on the top of search results. So, if you want to gain traffic for your website, ensure that you have implemented proper SEO tactics as provided by top SEO companies such as https://studiohawk.com.au/
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Your content is not up to the mark
A very obvious reason why your website might have failed in achieving traffic. If your content is not good or remarkably poor in quality, no matter what you do, your website will not flourish.
Content is the main reason why any person decides to visit your profile. It is possible that because of an efficient SEO, your website may attain a few visitors in the beginning. But to glue those visitors to your website, you need to make some real-time effort.
Pay attention to your brand online and check whether your content is able to satisfy the needs of your target audience. If you do, you are sure to gain loyal, organic traffic.
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You are targeting the wrong keywords
It is no news that the volume of websites on the internet has seen a whooping increment in the past few years. In this era of digitalization, there are only a few businesses that have not yet adhered to online marketing.
Keywords, as we all know, play a very important role in boosting a website’s traffic. And with the increase in the number of websites, the competition for keywords has also intensified.
So, if you target the wrong keyword to fetch you your desired target audience, you are in for a fall. Hence, while targeting a keyword, be mindful and make sure it is unique and new. You will obviously not want your website’s name to be shown on the third page of the search results – which is possible if you choose highly targeted keywords.
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Your website is lagging
Another vital reason that holds back many websites from getting traffic. Let’s get it straight – nobody wants to visit a website that takes forever to load a page!
Moreover, studies have also revealed that most people tend to exit a website before entering only if it takes more than a couple of seconds to load. So, if your website is slow and you think it is not going to affect its growth, you got it all wrong.
The repercussions of a slow website not only affect its number of visitors and overall traffic but also puts down it’s ranking on the internet. So, you must start working on fixing this seemingly small issue, except if you are okay with being ranked among the lowest-rated websites by Google.
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Your social media presence is low
Another top reason why a website fails to attract visitors! As discussed above, social media traffic is an important source of getting visitors to your page. Not only this, being active on social media platforms like Instagram, Facebook, Quora, and LinkedIn also prove to be highly beneficial in getting organic traffic.
But, if you are not an ardent social media user, you are just wasting the power of one of the most powerful resources of the internet. So, what are the ways through which you can prove your business’s mettle on social media, alongside gaining visitors? Share videos, launch contests, host giveaways, share insightful articles, etc.
Over to you…
Website traffic, as important as it is for the survival of a website, may also sometimes be very hard to achieve. No wonder, if your website does not attract sufficient traffic, it will not last long on the internet and end up becoming anonymous.
Here, we cited the top 5 reasons, why your website might not be able to get enough traffic. If you look into these reasons with due concern, you will surely be able to fix the problem at the earliest.
