How brands are going for quirky names to stand out

What’s in a name? Everything, say some. Yet, that has not stopped brands from going to the quirkier side to capture the attention of the public. Names like Virgin, Fcuk and Obey have excited and confused people, but also ensured they are never forgotten. Apart from guaranteeing high recall value, such names also try to embody the core value of the brand and the company behind it. That is exactly what Dipali Mathur Dayal and Milan Sharma were