Housing.com plans Rs 40 crore media blitzkrieg over 15 months
The firm has launched a brand new marketing campaign – ‘Yahaan Search Khatam Karo’ (end your search right here) – starring Bollywood actors Manoj Bajpayee and (*15*) as a home-owner and a home-buyer, respectively.
The marketing campaign will go reside throughout TV and digital media, throughout the upcoming India-England Test collection in addition to widespread reveals throughout the final leisure channels, together with ‘The Kapil Sharma Show’, ‘Bigg Boss’ and ‘Tarak Mehta Ka Ulta Chashma’.
“Finding solutions to one’s housing related requirements are never easy. The choice of which home to buy or rent or to find a buyer or tenant for one’s home, involves much due diligence and hard work. This is where technology steps in,” mentioned Dhruv Agarwala, Group CEO, Housing.com, Makaan.com & PropTiger.com.
He added that the adoption of know-how in actual property, particularly with the challenges posed by the pandemic, has made the method a lot easier, and has additionally ensured that the hassles customers face are significantly diminished.
“Housing.com helps buyers, sellers, renters and property owners find end-to-end solutions, and provides assistance at every step of their transactional journey. Our new multi-film campaign is a reflection of this commitment that Housing.com makes to its customers,” mentioned Agarwala.
The firm is spending on the advertising and marketing marketing campaign with a goal to achieve out to over 10 crore prospects throughout numerous media.
Conceived by Lowe Lintas, the marketing campaign movies take a humorous tackle widespread issues confronted by consumers, sellers, renters and home-owners. The ad collection additionally highlights how tech-driven platforms have modified the sport for the housing trade in India.
Directed by Suresh Triveni of Tumhari Sulu fame, the four-part advert marketing campaign is constructed across the widespread hardships consumers and renters should face with a view to discover a excellent residence and conversely, sellers and home-owners should face with a view to discover the appropriate purchaser or tenant. The marketing campaign additionally options the varied issues renters should maintain whereas shifting houses.
“Our new campaign captures the essence of our brand in its capacity as a problem-solver for buyers, sellers and renters. Through its humorous take, the new ad campaign highlights the seriousness of issues property seekers and owners regularly face,” mentioned Snehil Gautam, Head of Growth & Marketing, Housing.com, Makaan.com & PropTiger.com.
As per Gautam, these advert movies wouldn’t solely drive viewers to determine themselves with the protagonists but in addition make them realise that home-buying and such enterprise needn’t be as difficult as perceived.
“We are the fastest growing real estate platform in India and we believe this campaign will propel us to the next level of audience growth,” Gautam mentioned.
As a pre-launch to the marketing campaign, Bajpayee and Rao earlier this week used their private Twitter and Instagram handles to hunt recommendation from their followers on residence shopping for and promoting. Bajpayee in his publish sought help from his followers to promote his Bandra residence whereas Rao requested for suggestions from his followers on residence shopping for in a brand new metropolis.
