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IPO Report

SAP spinoff Qualtrics prices IPO at $30 a share: reports

Qualtrics International Inc. co-founder Ryan Smith.

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Qualtrics International Inc., the enterprise-software company owned by SAP SAP, -0.38%, will reportedly price its initial public offering at $30 a share, above its targeted range.

The company, scheduled to debut Thursday under the XM, ticker, plans to sell 50.4 million shares. The expected range had been $27 to $29 each, itself an increase from the original range of $20 to $24, according to reports late Wednesday by Bloomberg and Reuters, citing unnamed people familiar with the IPO.

Read: 5 things to know as Qualtrics prepares for its IPO this week

At $30 a share, Qualtrics XM, would have a market value of roughly $15 billion.

The company was not immediately available for comment.