Reddit Users Fuel Fresh Gains for Swimwear, Headphone Stocks

Bookmark

An attack on short positions by Reddit users continued for some stocks Thursday, sending their valuations soaring once again, while others trimmed recent huge rises.

The share prices of headphone-maker Koss Corp. and swimwear manufacturer Naked Brand Group Ltd. more than doubled in premarket trading, having already gained 1,538% and 203%, respectively, this week as hedge funds scrambled to close short trades on a number of companies touted on the WallStreetBets forum.

The most-prominent example of the recent short squeeze mania, GameStop Corp., see-sawed in premarket trading and was down 12% at 9:02 a.m. in New York. The stock has surged 1,745% this year.

XpresSpa Group Inc., an airport spa operator that pivoted to Covid-19 testing, surged as much as 48% as Reddit users dubbed it the “next short squeeze.” Other short favorites rising included biotech Cel-Sci Corp. and miner First Majestic Silver Corp.

Cinema group AMC Entertainment Holdings Inc., meanwhile, was down 20%, having erased its pandemic-induced plunge Wednesday with a 300% surge. Retailer Express Inc. slipped too following a surge this week, while Bath & Beyond Inc., and fashion firm Fossil Group Inc. erased declines ahead of the open.

©2021 Bloomberg L.P.