GameStop Frenzy Lifts Consumer Stocks From Macy’s to Beyond Meat

(Bloomberg) -- The frenzy that’s driving GameStop Corp.’s meteoric rise is spilling over across the consumer world.

Reddit-charged day traders have rushed into GameStop and other previously unloved consumer stocks in recent days, forcing short-sellers out and driving up share prices. Some of the latest beneficiaries include Tootsie Roll Industries Inc., Fossil Group Inc. and National Beverage Corp.

Here are some of the most-shorted consumer discretionary and staples stocks:

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