On the heels of his quickly sold-out Converse collaboration in December last year, Joe Robinson, otherwise known as Joe Freshgoods, announced today that he will be giving away 100 unreleased pairs in a new colorway.
These limited-release sneakers feature a floral print drawn in black ink on the uppers of Converse Chuck Taylor 70 High sneakers in a cream colorway with a pink flower on the side with the capsule’s tagline “Not a Bootleg” written inside the design’s yellow center. The designer teased the offering on Instagram today with several close-up images.
In the inside of the pink shoebox, Robinson left a short handwritten note as a reminder of why he never gave up on his dream collaboration. “In 2017, I bought 34 pairs of 70s printed on top of em and sold them with a crate,” the underside of the box’s lid reads. “It was an unofficial collab. 2020, it’s official. This pair is for you.” He closed the inscription with a small hand-drawn heart.
Making this collaboration into an official partnership served as the central message of the collection and its branding.
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In November last year, the artist teased the collection on Instagram sharing an orange Converse box signed with a similar message. “* Not a bootleg this time – JFG,” the cover read.
While the series of drops with Converse are memorable, this new release comes off of a year with several successful partnerships under Robinson’s belt. Last February, he collaborated with New Balance on their “No Emotions Are Emotions” sneakers during the NBA All-Star Weekend. For the capsule collection, Robin released two colorways with the footwear label. These included a reimagined Made 992 silhouette and refreshed take on the brand’s OMN1S basketball sneaker.
