We've managed to do a Tesla in e-two wheeler space with Chetak: Rajiv Bajaj

Says Bajaj Auto has got all kinds of buyers, including very affluent ones, who have never owned a two-wheeler, waiting to buy the model

Topics
Bajaj Auto | Rajiv Bajaj

Shally Seth Mohile  |  Mumbai 

A year after it went on sale, the e-Chetak has managed to do a Tesla in the electric (e)-two wheeler space, says Rajiv Bajaj, managing director at Bajaj Auto, pointing out that the model has been accepted really well. “We have got all kinds of buyers, including very affluent ones, who have never owned a two-wheeler waiting to buy the model,” says Bajaj adding that besides other things including the performance, the classic styling and features, the branding strategy has worked really well.

The differentiated branding and an absence of an explicit association with brand ...

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sun, January 24 2021. 18:23 IST
RECOMMENDED FOR YOU
.