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Published on : Friday, January 22, 2021
Accor is happy to announce new hotel lines in 2021. As the year opens Accor happily announces a line of encouraging developments including a full schedule of new hotel openings around the world. After 2020, a year that witnessed several challenges and travel and hospitality sector was among the worst hits, Accor managed to maintain a steady pace in business and now planning to open hotels throughout 2021.
Agnes Roquefort, Global Chief Development Officer mentioned that 2020 incidents had a grim impact on the entire hospitality sector, hence they have to recover the loss experienced due to temporary closure owing to pandemic, soon with vaccine in store, Accor is hopeful with returning of business and hence expects more business through more investments across the world.
Accor’s sound financial capacity, worldwide reach, and unrivalled portfolio of brands not only kept the company in a solid position to weather the challenges of 2020, but its development capabilities and organizational model allowed the Group to focus on providing support and service to its owners, developers and partners.
The lifestyle category is set to be one of Accor’s most vibrant segments over the coming years, with the number of lifestyle hotel openings expected to triple by 2023. Moreover, Accor’s lifestyle segment currently accounts for roughly five percent of the Group’s annual revenue, while representing 25% of the company’s development pipeline by value. The recently announced joint venture with Ennismore, expected to close in Q2 2021, will contribute to a richly diverse platform set to become even more exciting this year with uniquely stylish new properties opening their doors, including Mondrian Shoreditch London.