The US box office just had a horrible year. 2021 may not be much better


The home box office, which incorporates the United States and Canada, ended 2020 with $2.2 billion in income, in line with Comscore (SCOR). That’s a large 80% drop from 2019’s practically $11.4 billion North America box office.

Now, with vaccines being carried out, there’s hope that marquees may be lit up and theaters may as soon as once more be full of folks keen to observe movies from someplace apart from their couches.

However, 2021 stays a large query mark in Hollywood. Things may nonetheless get a lot worse earlier than they get better.

“What will eventually be great about 2021 is that our society will inch closer to stamping out the virus. That will inevitably bring stability to the film industry, which should rebound in a big way theatrically,” Jeff Bock, senior analyst at leisure analysis agency Exhibitor Relations, instructed CNN Business. “The difficult part is nailing down exactly when that will occur.”

Vaccines to the rescue?

The World Health Organization mentioned Tuesday that herd immunity probably won’t be achieved in 2021. That’s horrible information for an trade that is been nearly destroyed by the outbreak, Bock mentioned.

“That means wearing masks and staying out of confined spaces may end up lasting all year, which would likely force studios to pull a ‘Warner Bros.,’ he said. “That’s the worst-case state of affairs for the box office.”

“Pulling a Warner Bros.” means releasing movies to streaming platforms at the same time they’re released to theaters, a strategy that shocked Hollywood when Warner Bros. announced it in December. (Warner Bros. and CNN share the same parent company, WarnerMedia.)

Without new movies to herald moviegoers, gross sales will proceed to plummet, which may result in an extinction-level occasion for theaters.

“It relies on how lengthy the massive chains can hold collectors at bay. Rent will definitely be due,” Bock said. “Now, AMC (AMC), Regal and Cinemark (CNK) may find yourself dropping out regardless. And if that occurs, everyone knows there’ll be suitors swooping in to buy these cinemas at bargain-basement costs. I imply, there’s nonetheless a lot to love concerning the theatrical expertise — particularly for a firm with deep pockets that’s diversified.”
2020 was also a big step forward for streaming, and the shift of movies to at-home viewing is unlikely to slow down. For example, Netflix (NFLX), the king of streaming, introduced on Tuesday that it might launch a new movie “each week” this year — a major symbol of the changing dynamics of Hollywood as well as another hurdle for struggling theaters.

“Streaming will proceed to be a issue little question,” Paul Degarabedian, senior media analyst at Comscore, told CNN Business. “But if 2020 confirmed us something, it is that even with limitless choices at dwelling, film followers discovered a option to see movies on the massive display whether or not on the drive-in, or in brick-and-mortar theaters.”

To delay or to go digital? That is the question

But hope isn’t completely lost for theaters. Many blockbusters delayed last year, like Marvel’s “Black Widow,” Paramount’s “Top Gun: Maverick” and Universal’s “F9,” the next installment in the Fast & Furious series, are set to open this year.

That said, “set to open” is the key phrase here.

“It’s all concerning the films and the provision of theaters,” Degarabedian said. “Many of the problems that impacted the theatrical market in 2020 will carry over into 2021. But fortunately a vaccine is right here and as soon as it’s extra extensively distributed, the fortunes of the enterprise will rise. But it should take a while and require a lot of endurance.”

As the pandemic rages on, studios will have to ask themselves if they want to keep delaying major films or release the films directly in the home.

Hollywood changed this year. Some things will never go back to the way they were
These shifts are already going down with Sony announcing Monday that it is pushing its supervillain movie, “Moribus,” starring Jared Leto, from March to October. And in line with Deadline, there are rumors that “No Time to Die,” the next James Bond film set for April, could be delayed again. (For those of you keeping score at home, this would be the third time the film has been moved since its originally planned April 2020 release.)

It’s tough to say what will happen, and even the smartest people in Hollywood aren’t really sure, but Bock is cautionsly optimistic that the pandemic will be vanquished before the credits roll on 2021.

“Hopefully, the virus will be eradicated, the movie floodgates will open up over the vacation season and audiences will as soon as once more expertise the facility of blockbuster filmmaking on the massive display,” he mentioned.



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