Yuengling beer expands to Texas as first move of westward growth

Yuengling is coming to Texas this 12 months.

D.G. Yuengling & Son introduced that the first state of its westward growth shall be Texas as it companions with Molson Coors to brew its beers within the Lone Star State.

Yuengling is the oldest brewery within the U.S. The Pottsville, Pennsylvania-based brewer at the moment distributes its beer in 22 states from Massachusetts to Louisiana.

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Last fall, D.G. Yuengling and Molson Coors introduced their collaboration to expand Yuengling’s availability into extra states beneath the banner of their newly-formed Yuengling Company.

“We have heard from consumers all over the country who are excited to enjoy our beer, which is why we’re proud to announce that Texas will be the first western state we’ll be expanding to,” Wendy Yuengling, the corporate’s chief administrative officer, mentioned in a written assertion.

Yuengling expects its beers to be obtainable within the Lone Star State beginning in fall 2021.
(D.G. Yuengling & Son)

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Molson Coors will brew Yuengling’s beers regionally in Texas at its Fort Worth brewery.

“We are working hard to ensure our recipes and brewing traditions will be followed to our high-quality standards,” Wendy Yuengling mentioned. “We have passionate Yuengling fans in Texas, so we are excited to finally bring them the goods.”

Texans on Twitter reacted with pleasure to the information.

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Yuengling expects its beers to hit Texas retailers this fall.

Gavin Hattersley, president and CEO of Molson Coors Beverage Company, mentioned Yuengling’s move into Texas “will provide tremendous growth opportunity” for each corporations.

“By brewing Yuengling’s iconic beer at our world-class Ft. Worth facility, we are going to make a lot of Texans happy,” he mentioned in a written assertion.