Days after announcing the relaunch of the Safari, Tata Motors has rolled out a film encouraging people to 'Reclaim their Life'.
Conceptualised by Ogilvy, the film showcases the car's design.
At the time of the lauch of the car, Shailesh Chandra, president, passenger vehicles business unit (PVBU), Tata Motors, said, “We are proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades. In its new avatar, the Safari will appeal to the socially active, fun loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long lasting build quality, reinforce the SUV lifestyle to provide unending pleasure. We are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.”