Soon, you will be able to 'shop' directly from YouTube
Internet search giant Google has started testing a new feature on its video-streaming platform that will allow viewers to shop directly from a video.
“We’re testing a new way for people to easily discover and purchase products featured in YouTube video,” said YouTube in its features and experiments support page.
YouTube revealed that the creators who are part of this pilot, will be able to add certain products to their videos. These videos will have a shopping bag icon on the bottom left corner of the video and clicking on this will make viewers see a list of featured products.
From here, viewers will be able to explore each product’s page to see more information, related videos, and purchase options.
“We are currently piloting this feature with a limited number of creators. It is visible to users in the US on iOS, Android, and desktop,” added YouTube.
It appears YouTube is on a roll as this is the third new feature that the platform has added. First, it announced that it has added a new page format for videos that include hashtags. Previously if a user searched for a hashtag or clicked on a hashtag on YouTube, they would see a combination of content using the hashtag in the video as well as other related content. Now, however, anyone who searches for a specific hashtag on YouTube — either the desktop or mobile app — will see a dedicated page that only contains videos with the hashtag, which YouTube claims are sorted to keep the best videos at the top.
Next, it added voice command support to its website. YouTube shows a microphone icon next to the search box and will give users relevant results on the basis of what they say. The support to look for relevant results through voice commands is not only limited to finding search results but also navigate through the platform as it operates on commands like “Show me my subscriptions” or ”Show me my library” as well.
“We’re testing a new way for people to easily discover and purchase products featured in YouTube video,” said YouTube in its features and experiments support page.
YouTube revealed that the creators who are part of this pilot, will be able to add certain products to their videos. These videos will have a shopping bag icon on the bottom left corner of the video and clicking on this will make viewers see a list of featured products.
From here, viewers will be able to explore each product’s page to see more information, related videos, and purchase options.
“We are currently piloting this feature with a limited number of creators. It is visible to users in the US on iOS, Android, and desktop,” added YouTube.
It appears YouTube is on a roll as this is the third new feature that the platform has added. First, it announced that it has added a new page format for videos that include hashtags. Previously if a user searched for a hashtag or clicked on a hashtag on YouTube, they would see a combination of content using the hashtag in the video as well as other related content. Now, however, anyone who searches for a specific hashtag on YouTube — either the desktop or mobile app — will see a dedicated page that only contains videos with the hashtag, which YouTube claims are sorted to keep the best videos at the top.
Next, it added voice command support to its website. YouTube shows a microphone icon next to the search box and will give users relevant results on the basis of what they say. The support to look for relevant results through voice commands is not only limited to finding search results but also navigate through the platform as it operates on commands like “Show me my subscriptions” or ”Show me my library” as well.
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