Mother Dairy expands packaged sweets portfolio; aims Rs 100 crore revenue in 2-3 years

NEW DELHI: Mother Dairy, a number one milk provider in the Delhi-NCR market, on Thursday stated it has expanded its sweets portfolio and is concentrating on Rs 100 crore gross sales from this new vertical. Mother Dairy Fruit & Vegetable Pvt Ltd, a wholly-owned subsidiary of National Dairy Development Board (NDDB), has launched two new styles of sweets — Mathuda peda and mewa atta laddoo — beneath its sweets portfolio.

Mother Dairy has 1,500 milk cubicles and greater than 300 Safal retailers in the Delhi-NCR market.

The firm additionally launched three packaged meals merchandise — frozen drumsticks, frozen lower okra and frozen Haldi paste cubes — beneath its Safal model on the event of Makar Sankranti and in the presence of NDDB Chairman Varsha Joshi and Mother Dairy Deputy MD Omveer Singh.

Mother Dairy is concentrating on a enterprise of Rs 100 crore from the sweets portfolio in the following 2-3 years, a senior firm official stated.

“The Indian dairy and horticulture ecosystem have been a significant contributor in driving rural prosperity. The amalgamation of the country’s diverse produce and an innovative approach to provide a market for this produce has the potential to benefit both the farmer and the consumer,” Joshi stated.

The introduction of those new merchandise in horticulture with sourcing from tribals of Jharkhand will allow them with newer markets and goes to positively impression their livelihood, she added.

“With the addition of new products, our packaged sweets portfolio will now comprise of 7 traditional sweets, whereas the frozen vegetable portfolio will now offer 6 convenient options. We will continue innovating such products which add value to the lives of both farmers and consumers,” Singh stated.

Earlier, Mother Dairy used to promote 5 packaged sweets — Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla.

In July, Mother Dairy forayed into the bread phase and likewise introduced its goal to greater than double its revenue to Rs 25,000 crore in the following 5 years. Its turnover stood at round Rs 10,500 crore final fiscal 12 months.

Mother Dairy sells over 30 lakh litres of milk per day in Delhi-NCR. Milk and different milk merchandise are offered beneath the Mother Dairy model. It sells recent fruit and veggies by way of round 400 Safal retailers. Frozen greens, pulses and honey are offered beneath the “Safal” model.

The firm manufactures and markets edible oils beneath the “Dhara” model.