Tim Sheerin new SVP of US sales for Columbia brand

Columbia Sportswear Company, a US-based leading innovator in active outdoor apparel, footwear, accessories and equipment, has announced the appointment of Tim Sheerin as the senior vice president of US sales for the Columbia brand. In his new role, Sheerin will be reporting to Franco Fogliato, executive vice president, global omni-channel.

 

“Sheerin brings a wealth of experience in commercial leadership,” Franco Fogliato, said in a press release. “His background in strategy, coupled with his years catalysing high-performance teams, will help us accelerate growth for the Columbia brand in 2021 and beyond.”

 

Prior in joining Columbia, Sheerin spent twenty years in various senior-level sales and strategy roles at Nike. In his most recent role as vice president of North America Sales, he led Nike’s wholesale business across Nike and Jordan brands, supporting all product lines and categories for North America.

 

“In his new role, Sheerin is poised to consolidate the strong leading position of the Columbia brand with his knowledge of the US market and extensive network of relationships with customers,” Fogliato said. “We could not be happier to kick off the year with a leader of his calibre.”