Pic: VTEX
VTEX, the world’s first and only commerce solution delivering rapid time-to-revenue, has announced that the company has been chosen to power St. Croix to support the company’s creation of a new online platform in time for the 2020 holiday shopping season and improve website sales. St. Croix is a leading men’s luxury apparel brand handcrafted in the US.
Since making the switch to VTEX in August, St. Croix has seen an increase in overall sales in the first three months compared to the three months prior, and more significantly has maintained sales in a year-to-year comparison within this year’s challenging retail climate. St Croix is also seeing more site traffic across all devices, according to a press release by VTEX.
St. Croix chose VTEX for its powerful search features and management tools, allowing the organisation to build the online business it wants. The new platform has simplified mobile shopping for St. Croix’s entire customer base, making it clear and easy to navigate. The ability to filter based on size, styles, and colours enables St. Croix to more easily serve its customers, especially in small or extended sizes. In fact, website sales of small and extended sizes have increased 20 per cent in the first three months of the new website, expanding its underserved market.
The new site supports an integrated marketing strategy to build a brand that is consistent across online and physical stores. Launching a new site for the 2020 fall and holiday shopping season can make or break a brand’s holiday success. So, partnering with the right commerce provider and getting the launch right was key to its success.
“Building out your site in a way that is functional and easy-to-use for your customers makes all the difference in a retailer’s success, especially in this economic climate. We’re thrilled to partner with St. Croix and enable them to better serve their customers by helping them find the luxury apparel that they’re looking for,” Amit Shah, US general manager and chief strategy officer at VTEX said.
“With online business growth in mind, we chose to work with a platform that would give us everything we were missing in the past, such as improved filtering and search capabilities. VTEX made this happen for us. Our company philosophy is to always create the very finest in what we produce, and now our online presence provides a vibrant method for conveying our core concept as a brand. VTEX has been amazing to work with. We were so impressed by the partnership and communication we received while working with our implementation manager and the entire team at VTEX. Their guidance and expertise enabled us to build out a site in a thorough and timely manner,” Bernhard Brenner, president of St. Croix said.
Fibre2Fashion News Desk (GK)
VTEX, the world's first and only commerce solution delivering rapid time-to-revenue, has announced that the company has been chosen to power St. Croix to support the company's creation of a new online platform in time for the 2020 holiday shopping season and improve website sales. St. Croix is a leading men's luxury apparel brand handcrafted in the US.