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India's ready-to-cook food sales rise since the onset of pandemic

India's ready-to-cook food sales rise since the onset of pandemic
India's ready-to-cook food sales rise since the onset of pandemic
In fact, the ready-to-cook segment (RTC) is one of the rare categories which saw surging sales during the peak of lockdown when sales of most other segments declined.

Synopsis

About half a dozen packaged food companies such as Tata Consumer Products, ITC Ltd, iD Fresh and Gits Food Products are now planning a record number of launches in the space, hoping surging home consumption will hook consumers at a time when dining-out culture has been stressed.

India's ready-to-cook segment saw brisk sales every month since the pandemic-led lockdowns last year as people ordered in a variety of foods—from iD Fresh Food’s malabar parotas to ITC’s rajmah galouti kebab and Mumbai vada pops—to bring the dining-out experience home.In fact, the ready-to-cook segment (RTC) is one of the rare categories which saw surging sales during the peak of lockdown when sales of most other segments declined.About half a
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